A south Dublin cafe has launched the ultimate breakfast roll challenge.
Pip's Cafe and Deli in Crumlin is seeking a "serious grubber" to take on their major wager which could see you €50 richer.
It isn't your average breakfast roll though and is a "major challenge not for the faint-hearted" that will leave people's stomachs and heads fried.
Challengers will be up against a countdown clock of 45 minutes so even if you finish it outside the time limit - you're still toast.
It's a saucey challenge that's never bean done before and even if you win, you'll have to be rolled out afterwards.
It's the bigger, nastier, meaner older brother to their normal breakfast roll offering - the one that "works out three times a week and is built like a brick wall".
So, how does the breakfast roll challenge work?
Well, go onto their Facebook page and tag a friend who you think can finish it, or who you want to punish.
If you manage to finish the entire roll with 45 minutes, you'll win €50.
And make sure to stay tuned to Dublin Live because this Friday at 10:30am, one of our reporters will be having an eat-off in a special guest challenge for charity.
Watch this space.
