Morrisons has set up a subscription service for fat jabs to help people lose weight in a move that has sparked backlash among some customers.
The supermarket’s online clinic now sells tirzepatide injections - also known as Mounjaro - designed to be used once a week. Tirzepatide is primarily used to treat type 2 diabetes but is also prescribed for weight loss.
According to the site, the treatment can help users lose up to 20 per cent of their body weight over the course of a year.
After an initial offer period of £129, the subscription will rise to £159 per month.
On its website, Morrisons Clinic describes its treatments as being “designed with your long-term health as our priority.” Customers are required to undergo a medical assessment before starting the injections, followed by monthly check-ins with the clinical team.
“Our expert prescribing pharmacists are specially trained to review, consult and provide medications online,” the site reads. “Your healthcare journey is in safe hands.”
However, the new service has attracted criticism online. Some shoppers have accused the chain of hypocrisy, pointing out that it continues to sell high-fat, high-sugar foods while now offering an expensive solution to help people lose weight.
One user wrote on social media: “It’s genius really. The store sells you unhealthy grub that gets you fat, then wants vast sums of money to get you thin.”
Another added: “Is this a parody? One of the culprits, pushing highly-processed food, is offering a fat clinic?!”
The supermarket has defended the initiative, saying its weight loss treatments are “prescribed and dispensed responsibly.”
Morrisons Clinic also offers a range of other treatments, including medication for premature ejaculation at £26.99, acne at £36.99, acid reflux at £17.99, erectile dysfunction at £13 and migraines at £15.99.
