The UK's largest supermarkets have entered a supermarkets 'price war' over the cost of vegetables as the nation prepares to make Christmas dinner.
Lidl and Aldi tried to out price each other last week and were both offering Christmas vegetables for 19p.
But now another supermarket has undercut them both and is selling vegetables for just a penny.
Frozen foods specialists Iceland has slashed the price of Christmas dinner essentials - potatoes, carrots and sprouts - to just 1p per bag.
Moreover, the budget supermarket is also offering free home delivery.
To redeem the offer, all shoppers will need to do go on the Iceland app, and add the code 'ICE1VEG' at checkout.
The Iceland website also states there are thousands of next day delivery slots available.
Richard Walker, Managing Director at Iceland, said: “Christmas has become more important than ever this year, with families having lost out on precious time together last time around.
"That’s why we’re delighted to support our customers by cutting the costs of their festive feasts whilst also releasing a further 180,000 delivery slots between now and Christmas Eve.
“It isn’t just about winning the battle for the cheapest supermarket veg – we wanted to make sure that everyone is able to have a brilliant Christmas with their loved ones without having to worry about the monetary hangover that often follows.”
