An ethical swimwear brand established by Love Island star Montana Brown has been backed by a multimillion-pound fund recently set up by three Manchester-based entrepreneurs.
Swim Society has received a "high six-figure" investment from Fearless Adventures.
The business was founded by Montana Brown who shot to fame through her role in 2017's Love Island.
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The funding will support the entrepreneur’s business with its "digital marketing and talent sourcing expertise", BusinessLive reports.
Fearless Adventures was launched last month by David Newns, Charlie Yates and Social Chain co-founder Dominic McGregor.
Swim Society has said there was a minimum of 95% of recycled content on its first two collections while each item is produced from recycled post-consumer polyester made from items like plastics which have been collected, sorted by hand, and melted down.
Montana Brown said: "The team and I are so excited to work with Fearless Adventures. They’re entrepreneurs who have been on fast growth journeys, so their empathy, experience, and expertise are hugely valuable.
"Unlike other investors we approached, they’re a proper partner that refuses to take a one-size-fits-all approach.
"Refreshingly, they are as passionate as we are about fostering a community and having a positive social impact."
Mr McGregor added: "Like true parseltongues, Montana and I met on (streaming audio app), Clubhouse. She asked me for advice on growing her brand, and as we talked, I realised this was an entrepreneur with the Fearless spirit and a brilliant D2C business.
"We’re living in a generation where businesses are fronted and started by people of influence, so we’re actively investing in those businesses with strong creator connections.
"Demand for Swim Society is on fire, with fashion giants ASOS and Topshop stocking the products online and fashion mavens like Glamour and Cosmopolitan declaring the label bang on-trend.
"My partners and I are massively looking forward to supporting Montana and Swim Society as it races to the next level."
