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The Guardian - UK
The Guardian - UK
Business
Monkey

Mail Online puts shallow gloss on Salma Hayek's comments

Salma Hayek: message for advertisers and the media
Salma Hayek: message for advertisers and the media. Photograph: Ray Tang/Rex Features

Salma Hayek appeared at Ad Week Europe on Monday, speaking out about the representation of women in the media. “I think [advertisers and agencies] are making an effort [to change female representation] but not because they are saints,” she said. “It is beginning to dawn on them, and probably social media has something to do with it ... I think [the ad industry] is beginning to discover women and women are saying this is who we are and what we want. I think we are empowering ourselves and more and more consumers are changing the advertising world.” Unsurprisingly, Mail Online was eager to cover the event. However, its focus wasn’t on what Hayek was saying – but her appearance. Headlined “Salma Hayek nails retro glamour as she dons flared jeans and large sunglasses for a daytime look”, the story gushed: “The Desperado actress worked a big hair look, full-bodied with loose waves and a shiny texture to make sure that she made a high impact … A seasoned activist and stage performer, actress Salma was animated on the stage, speaking with passion in a bold red jumper and co-ordinating crimson lipstick.” No less than half the story focused on Hayek’s look, backed by more than 20 pictures and a bit of background about her new animated film The Prophet. Monkey wonders whether Mail Online actually heard a word Hayek said.

Mail Online's Salma Hayek story
Mail Online’s Salma Hayek story
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