George Thwaites, editor for the last five years of the Mail on Sunday's review section, is leaving the paper next month to set up his own PR company.
He follows in a lengthy line of senior newspaper executives who have moved on to public relations, such as Phil Hall, David Yelland, Ian Monk and Stuart Higgins.
Thwaites, 37, has been with the Mail on Sunday for 11 years and believes it's the right time to branch out into a new venture.
He will handling clients in the spheres of business and entertainment, and has already signed up some clients for his company, called Clearwood Communications.
"I've enjoyed my time here, working with a great team," he says. "I am particularly grateful to Peter Wright [the editor] for his trust in me."
Wright returns the compliment. "George has been an excellent editor of the section," he says. "We're sorry to see him go and wish him well."
He will be replaced by Nick Pyke, currently the paper's deputy features editor.
Incidentally, George is the son of the eminent barrister, Ronald Thwaites QC, who was named defamation silk of the year in 2009 and was memorably numbered in The Times in 2005 as being among "the blue-eyed boys of the libel bar."
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