The Daily Mail really is scraping the biscuit barrel with BBC-bashing stories. Questions have been asked after Radio 4's You & Yours broadcast a "six-minute advert" for Krispy Kreme doughnuts, which included a penetrating interview with managing director Rob Hunt. "We have just launched our summer doughnut range, which includes my personal favourite – our new cheesecake doughnut, which is just gorgeous." The Mail neglected to say exactly how many listeners complained, though two thirds of them accused the show of featuring an "unchallenged promotion of the firm's products". Isn't this all acceptable under the editorial balance of light and dark? And, more importantly in this lean times for the BBC, doesn't it make for decent nibbles in the production office?
