Magnum ice creams are touted as the ice cream for grown ups, and over the years there have been many variations on the original milk chocolate version.
You can buy white chocolate Magnums, or variations containing almonds, caramel and even a luscious dark chocolate ice cream.
Now, fans of the summertime favourite can get their hands on a pink version, made with ruby chocolate.
The eye catching ice cream has a pink shell and a soft white chocolate centre with a raspberry swirl.
Magnum says: "With velvety white chocolate ice cream, a luscious raspberry sauce swirl and Magnum’s signature cracking Ruby couverture chocolate, what’s not to love?"
Ruby chocolate is a relatively new creation, which took industry experts more than 10 years to perfect.
Its pinkish colour derives from the ruby cocoa bean, which is used to make it.
The rare cocoa bean is found in the Ivory Coast, Ecuador and Brazil.
Magnum's latest release comes just a week after Costa announced it will be selling a pink hot chocolate as part of its new menu.
The hot drink is made with ruby chocolate cocoa and is topped with cream and sprinkles.
The ruby chocolate Magnum is available to buy in stores now.
