A woodland adventure park is opening near Manchester.
Bewilderwood promises to 'fire the imagination' of families by allowing children to 'run free and enjoy nature'.
The attraction, which is already taking shape in the estate of the historic Cholmondeley Castle, in south Cheshire, will be the second site of its kind.
The first Bewilderwood is already a successful and award-winning attraction in Norfolk, now in its 12th year of business.
It bills itself as 'a wild and imaginative adventure park with magical treehouses and a cast of intriguing characters'.
The park, close the Norfolk Broads, is actually the setting of the children's book A Boggle at BeWILDerwood by author Tom Blofeld.
It's 'a wonderful, mystical land of brave, adventurous creatures who you may never see anywhere else in our world' and elements of the story are found throughout the park.
There's rope bridges, storytelling, face painting, arts and crafts and plenty more activities for kids to enjoy.
Unlike other family attractions, there are no noisy rides, or electronics and parents and grandparents are encouraged to play alongside their children and grandchildren.
Bewilderwood creator and author Tom Blofeld said: "From the beginning, we set out to be different to theme parks and be a smaller, more authentic and intimate experience and as it shows in our reviews, our visitors feel a real sense of ownership of the park because they have the chance to experience real play in nature.
"We continue to nurture a creative spirit which encourages children to explore and develop their own love of nature and sense of independence.”
The 70-acre Cheshire park is due to open in the spring of 2020 and is expected to welcome around 300,000 visitors a year.
Katrina Michel, former CEO of Marketing Cheshire, said: “A critical factor in rural tourism is distinctiveness and Bewilderwood offers something genuinely different – a healthy outdoor experience for young children and families which fires the imagination and allows children to run free and enjoy nature as well as becoming involved in a compelling story."
