Magazines, the Zeitgeist and Pot Noodle!

Sylvia Auton, chief executive of Britain's largest magazine publisher, IPC Media, explains the enduring sales success of weekly magazines. "In the age of immediacy that we are now living in, weeklies have captured the Zeitgeist," she says, and refers to the quick-to-digest quality of a weekly as "the magazine Pot Noodle". But, in recognition of the move towards a screen-based world, she says much of her energy is devoted to trying to apply magazine brands to new media. (Via timesonline.co.uk)