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France 24
France 24
Politics

'Made in China': Patriotic consumption on the rise

FOCUS © FRANCE 24

In China, patriotic brands are popular. Not so long ago, the label "Made in China" was synonymous with goods of poor quality, but today it is a driver of consumption. Western brands' share of the Chinese market is shrinking every year, supplanted by local alternatives. In a move encouraged by the authorities, buying Chinese-made products has become a way to show support for the country, the economy and its traditions. Our team on the ground reports.

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