Made In Chelsea legend Jamie Laing has revealed how bullies at his school set him on fire, but says it was weirdly a "sign of respect".
The reality TV star, 32, opened up about his experience as a "cocky little s**t" teenager and admitted he's had "all sorts happen to me".
Sharing his past experiences from school, the former Strictly star said the older years did it because he was confident and they thought could take it.
"Weirdly, if you were picked on by the older years it was a sign of respect," he told The Sun.
"They wouldn't do it to the kids that couldn't take it – they did it to the kids that were cocky. And I was a cocky little s**t.
"I got set fire to – they sprayed Lynx on me and sprayed fire to me."
But that wasn't all, as the star added how it got more brutal.
"I got held up on a cross and they punched me in the ribs. It was endless," he shared.
It comes after Jamie was left in disbelief and amused that a Twitter user criticised his confectionary company for ‘encouraging violence towards cats’.
Jamie, who has enjoyed a successful career on the telly, is also the founder of Candy Kittens which is a confectionary company that makes “gourmet gummy candy” that is in the shape of a cat head.
The brand has a celebrity admirer in the form of 50-year-old Richard Osman who took to Twitter recently to declare his love for the Wild Strawberry flavoured variety of the sugary snacks.
But when he expressed his appreciation for the pink coloured treats, Richard was met with an unexpected reaction – and word got back to Jamie himself.
A Twitter user took objection to the Candy Kittens brand and shared a dramatic reaction to Richard’s tweet.
They tweeted back: “Why are we legitimising this sort of thing? Suggesting that cats are a valid thing to eat. This disgusts me.
“These could have been any shape, why cat shaped? They should be circles.”
Screengrabbing the interaction, Jamie expressed his disbelief – and amusement – as he uploaded the interaction along with the caption: “Social Media can be CLASS,” and with a clapping hand emoji and the hashtag “candykittens”.
He also mocked up an alternative design renaming the company 'Fruity Disks'.
The interaction drew amusement and support from fellow celebrities with model and presenter Lilah Parsons being particularly amused by the Twitter user’s suggestion that the shape of the sweets should be circles, as she responded writing: “Fruity discs” with a crying-with-laughter emoji.
It does appear the account that sent the criticism to Jamie and his company may be a parody Twitter account.
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