Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Technology
Keith Stuart

Madden meets Heat magazine

Apologies if you already know all about this, but I only just caught up via the salacious Geek On Stun blog. It seems the forthcoming 2006 instalment of EA's long-running American Football series, Madden NFL (or whatever its called), features a Superstar mode, which lets you take a promising young player and literally control his life, selecting an agent, choosing a haircut, optioning movie roles and keeping up to date with friends via a Blackberry-style device. There's more information here.

What a strange, seductive idea. It's obvious of course that EA Sports is under a certain amount of pressure to think of new features for its key brands so that they can be annually re-packaged. Sorry, massively updated. But an American football soap opera option? Perhaps there was a brainstorming meeting where some junior designer blurted out "Madden meets The Sims!" as a jape, only to be taken seriously by his straight-faced seniors.

"I want a design document on my desk by 10am!" someone may well have barked.

And there it is in the game.

Is this going to make it into FIFA I wonder? I can see the press release now: "Can you keep your premiership star out of the Gucci shop on Bond Street? Or China Whites? Or court?!"

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.