Madame Tussauds has unveiled 13 brand new Taylor Swift wax figures.
The figures, launching simultaneously in 13 cities across four continents, aim to make guests feel as if they have stepped on stage at the Shake It Off hit maker’s record breaking The Eras Tour.
A team of more than 40 highly skilled Madame Tussauds artists worked tirelessly for 14 months on this exciting project, featuring each of the 13 figures dressed in unique, fan favourite looks worn by Swift during her global jaunt, which spanned 149 sold out dates across five continents.
Two of the figures will find a home in the UK at Madame Tussauds London and Blackpool.
The Lover figure lands in London and takes inspiration from night two, in June 2024, of her eight night run at Wembley Stadium.
The new figure is dressed in a replica orange Versace leotard embellished with pink and purple detailing. The look is finished with matching crystallised ombre Christian Louboutin boots, donated by the Maison, and a bespoke microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during the tour.
Meanwhile, Red takes centre stage in Blackpool, showcasing the Ashish red to black ombre embellished playsuit featured in the first and second leg of the tour.
It is paired with black Christian Louboutin loafers and a matching bespoke crystallised Rebel Stage Gear UK microphone. Ashish donated the matching fabric used for Taylor’s playsuit, enabling the talented Madame Tussauds artists to faithfully recreate the iconic look.
This simultaneous multi figure launch is the most ambitious in Madame Tussauds’ 250 year history.
Laura Sheard, Global Brand Director at Madame Tussauds, said: “Taylor Swift is a generational icon and a cultural powerhouse.
“Madame Tussauds has a centuries old legacy of holding a mirror up to the world of fame, immortalising the profiles that are making an imprint on today’s culture.
“Taylor Swift’s influence spans music, fashion, film, activism, and even the economy. The phenomenal success of her record smashing tour is the perfect moment for Madame Tussauds to immortalise her with 13 figures, Taylor’s lucky number, across four continents to ensure we are reaching as many fans as possible.”
She added, “We just know they are going to love it as much as we do.”
