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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

Macs are babies

""The new iMac has the essential features of a baby that needs nurturing," according to Geoffrey Miller, an evolutionary psychologist at the University of New Mexico. "A big head with a frail neck and body. These are all the cues a healthy human infant might give. It says, 'I've got a big brain so I'm worth taking care of, but I've got a little neck so I need nurturing. Don't abandon me for a Dell PC.' It taps into a response the same way a healthy but needy infant does." Wired has the story. Clearly there's now a major industry devoted to explaining why 2.5% of the computer-buying population is still willing to pay well over the odds for very slow computers that severly limit your range of choices and lock you in to a single dictatorial supplier. Maybe Miller should have looked at infantilism instead....

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