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Tribune News Service
Tribune News Service
Sport
Mac Engel

Mac Engel: In 1993, Cowboys put it 'in 3-inch headlines.' Now they celebrate wild-card wins

Twenty five years later, what Jimmy Johnson told Randy Galloway on the airwaves remains in an echo chamber: "We will win the ball game, and you can put it in 3-inch headlines."

Everyone did.

In that moment, the Dallas Cowboys were never more brash, any bigger, any badder or bolder. They have not been ever since.

Those charming, captivating days of the Dallas Cowboys are so long gone we are left to celebrate wild-card wins, and owner Jerry Jones' proclaiming that his head coach of eight years and two playoff wins would have five other head coaching offers if he left.

But 25 years ago this week, Jimmy's Cowboys effectively built Jerry's brand that he successfully sells to this day by hosting the NFC title game, and were the most feared, and revered, name in football.

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