An advertising agency has been chosen to deliver a new campaign for West Midlands Metro.
M3, which has offices in Birmingham, Albrighton and London, has been named as a creative agency for the metro network, delivering advertising, digital development, internal communications and media buying for the next two years.
The focus of the 'Hearts and minds' campaign will be to encourage people to think how they use tram service to make memories and enjoy new experiences alongside promoting the organisation as an employer in the region.
The aim is to increase the number of people using the metro and support a recruitment drive for staff to work on the extensions currently being built in the Black Country and Birmingham city centre.
M3's creative director Stu Perry said: "When you're entering a pitch with ten other great agencies, you have to look past the initial brief and try to provoke a conversation with the potential client that satisfies their requirements but also challenges them to look at a bigger picture.
“We believe that our creative works on all of the different levels that the West Midlands Metro operates on and resonates with anyone that works on it or uses it."
Sophia McKain, marketing and communications manager at West Midlands Metro, added: "Recruitment is a priority and we hope to attract the best local talent to join our team.
"When lockdown restrictions ease, the full roll-out of the hearts and mind campaign is also set to remind passengers of some of the great experiences they can enjoy by tram."
