It’s not just M&S’s fashion that has gone viral in recent years; the British retailer’s fragrances have become equally covetable. Scents from the Discover range cost as little as £12, while the more premium Apothecary line rivals the likes of Le Labo, and regularly sells out.
Now, M&S has unveiled a new in-house brand that’s sure to achieve the same fame. Studio is an edit of eight fragrances, packaged in luxurious glass bottles reminiscent of Byredo and Dior.
In the lineup, which includes a discovery set, you can expect refined, modern scents evoking vanilla, musk, amber, and tonka. Each unisex fragrance costs £22 and is designed to be worn solo or layered.
Naturally, the Studio scents are already garnering attention on TikTok – particularly for being more affordable alternatives to luxury fragrances. Some have noted similarities to Tom Ford and Jo Malone fragrances, while others have hailed one of the fragrances as boasting the same profile as Phlur’s cult vanilla skin.
Here’s everything you need to know about M&S’s new Studio fragrance collection – and which luxury scents each bottle is inspired by.
M&S Studio darkest vanilla eau de parfum
Similar to: Tom Ford tobacco vanille
With notes of warm amber, tonka bean and patchouli, balanced by floral orchid and vanilla bean, M&S Studio’s darkest vanilla fragrance shares many of the same flavour profiles as Tom Ford’s cult tobacco vanille. But while the luxury scent will set you back £299 for 100ml, M&S’s bottle is less than £25.
Buy now £22.00, Marksandspencer.com
M&S Studio amber creme eau de parfum
Similar to: Mugler alien goddess
M&S Studio’s amber creme eau de parfum shares the same top notes of warm amber and vanilla as Mugler’s alien goddess. Both feature a rich, creamy base, but the M&S scent benefits from aromas of rum and patchouli, too.
Buy now £22.00, Marksandspencer.com
M&S Studio salted haze eau de parfum
Similar to: Jo Malone wood sage and sea salt
This summery scent with a warm, creamy base boasts top notes of pear blossom. Seaweed, fig leaf, and lavender round out the scent, while cedarwood, sandalwood, musk, and tonka bean add depth. The M&S fragrance evokes a similarly crisp, earthy feeling as Jo Malone’s wood sage and sea salt scent.
Buy now £22.00, Marksandspencer.com
M&S Studio vanilla silk eau de parfum
Similar to: Phlur vanilla skin
M&S’s vanilla silk shares the same covetable blend of vanilla and soft musk as Phlur’s TikTok-viral vanilla skin. Featuring top notes of lemon and orange blossom, M&S’s scent is sure to avoid being overly sweet thanks to “buttery shortbread” aromas.
Buy now £22.00, Marksandspencer.com
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