From collaborations with the likes of Sienna Miller and Olivia Von Halle, to Instagram-viral pieces that instantly sell out (this season, see the cow print coat, scarf cardigan or chocolate faux leather trench), M&S is going from strength-to-strength on the fashion front.
Shaking off its frumpy associations, the stalwart’s clothing lines have been given the seal of approval from fashion editors. Whether it’s a Toteme-inspired scarf coat, buckle ballet flats that look just like Ganni’s luxury pair or suede bags that gives The Row look for less, M&S rarely puts a sartorial foot wrong – particularly when it comes to collaborations.
Demonstrative of its new fashion status, M&S is now welcoming back Bella Freud for the second year in a row. The first collection between the iconic British designer and equally famous high street stalwart was defined by cashmere knitwear, slogan designs, retro shirting and suiting. This winter’s collection follows a similar theme, with Freud saying it’s a capsule wardrobe for entertaining at home. In-keeping with the inspiration, there are also homeware pieces like tumblers and napkins.
Bella Freud is synonymous with slogan knitwear – see the “1979” jumper made famous by Alexa Chung and Kate Moss, the Fairytale of New York style that does the rounds each Christmas or the “Ginsberg is God” black sweater. The daughter of figurative artist Lucian Freud and the great-granddaughter of the inventor of psychoanalysis, Sigmund Freud, Bella launched her eponymous label in 1990. A powerhouse of British fashion, her slogan jumpers have inspired hundreds of copies. Now, you’ve got another chance to buy your own at a fraction of the cost.
The iconic designer’s new 34-strong line is infused with her signature style – think wordplay knitwear and androgynous silhouettes with a feminine flair. New for 2025, there’s also childrenswear and even a dog’s jumper. To avoid missing out on the collection that’s sure to sell out, I’ve rounded up the best pieces to buy now from M&S x Bella Freud.
M&S x Bella Freud 'wham bam' cashmere jumper
From “1979” to “Ginsburg is God”, Bella Freud’s slogan knitted sweatshirts are just as famous as their creator. Usually retailing at a steep price, now’s your chance to own one for a fraction of the cost. Crafted from luxurious cashmere, this jumper from the collection is cut into a relaxed silhouette that’s complete with long sleeves and a crew neckline. The pièce de résistance is the “wham bam” slogan emblazoned on the front in white. The jumper has a retro feel that’s perfect when paired with faded denim jeans and a white shirt with the collar poking out. I bought a similar knit from last year’s collection – trust me, this jumper will became my most-worn winter staple.
Buy now £130, Marksandspencer.com
M&S x Bella Freud 'kind!' jumper
Another statement slogan design, this time in sweatshirt form, this grey number features the word “kind!” in contrasting black typography. Crafted from pure cashmere, it’s a durable staple for the colder months. Characterised by a crew neckline, elasticated cuffs and a hem, the regular cut makes it a stellar layering piece, whether styled over a shirt or under an oversized blazer. With Bella Freud styles costing upwards of £350, you’re saving more than 50 per cent with this high street collaboration.
Buy now £140, Marksandspencer.com
M&S x Bella Freud velvet tailored blazer
Reflecting Bella’s signature style, there’s also some sharp tailoring in the M&S collection in the form of this standout velvet black blazer. The smart cut features structured shoulders, a longline silhouette and lapels. Finished in a classic black, the blazer is complete with matching tailored trousers (£120, Marksandspencer.com) for a Seventies-esque ensemble. To dress down the blazer, lean into the preppy feel and team with loafers and pleated skirt.
Buy now £160, Marksandspencer.com
M&S x Bella Freud pleat silk shirt
Complementing the retro feel of the black suit, there’s this silky white shirt. The vintage-inspired piece features pleating down the front, a statement pointed collar and a black neck tie that gives it an androgynous feel. The floaty fabric will create a drapey silhouette that’s ideal for tucking into high-waisted trousers or jeans.
Buy now £120, Marksandspencer.com
M&S x Bella Freud pure wool double breasted coat
Your search for the perfect winter coat is officially over – and it comes from the high street. This timeless number from M&S x Bella Freud is crafted from pure wool for a thick and insulating feel. Cut into a smart double-breasted silhouette, the longline, tailored design is fully lined for extra comfort. Locking in warmth while adding fashionable detailing, there’s a belted waist with a metal buckle, wide peak lapels and side pockets. Thanks to the black shade, it will slot easily into your existing wardrobe.
Buy now £300, Marksandspencer.com
M&S x Bella Freud kids' 'star' jumper
This year, Bella Freud’s added kids clothing to the line-up with this very sweet knitted jumper detailed with the slogan, “star”. Finished in vibrant red with contrasting white panelling down the sleeves, the jumper is crafted from thick merino wool to keep little one’s warm – and stylish – this winter.
Buy now £55, Marksandspencer.com
M&S x Bella Freud pure cotton pyjama set
With the new collection honing in on entertaining at home, it’s no surprise that pyjamas have made an appearance. This pure cotton blue set is an elevated take on sleepwear – the style you wouldn’t be judged for wearing out the house. Characterised by luxurious red piping, it features the “dreamers” slogan on the chest pocket.
Buy now £50, Marksandspencer.com
M&S x Bella Freud set of 2 tumblers
This season, Bella Freud’s also designed homeware for the high street retailer. The ultimate capsule for entertaining guests at home, there’s bowls, napkins, candles and more – including this pair of two tumblers. Perfect for hosting, the glasses feature the raised slogan ‘enjoy’. Better yet, their dishwasher safe so clean-up is a breeze.
Buy now £15, Marksandspencer.com
M&S x Bella Freud toiletries bag
One of the most affordable pieces in the M&S x Bella Freud collection, this playful toiletries bag features the slogan ‘beautiful’ against a textured red finish. Crafted from a plush fabric with a secure chunky zip, the generous size is perfect for storing make-up and skincare while on the move. It would make a lovely gift come Christmas, too.
Buy now £18, Marksandspencer.com
For more autumn wardrobe inspiration, shop Claudia Winkleman’s exact outfits from Celebrity Traitors
