Fans of Marks and Spencer veteran Percy Pig will know that he's an absolute legend of our time.
It's no wonder, then, to find that this year he's got his own advent calendar.
However, the nation's favourite pig has found himself at the centre of a social media storm, as people have been less than impressed with the contents of his festive countdown calendar. Poor Percy.
Taking to Twitter, dozens of parents have slammed the Percy Pig advent calendar, as it doesn't contain a Percy Pig sweet behind each door (despite quite clearly stating on the front that it's got chocolate inside).
What is annoying, though, is that the chocolates themselves aren't actually shaped like Percy - or anything to do with him, for that matter.
Needless to say, people aren't happy.
First day of winter and my children are disappointed that the Percy Pig advent calendar from @marksandspencer doesn’t contain pig shaped chocolate. Nothing “Percy” about it at all," moaned one parent on social media.
"Disappointed ... Had a Percy pig advent calendar bought for me. Was thrilled. Didn't read the outside totally gutted to find chocolate behind the doors.... Am I the only one who was expecting a proper Percy sweet?" wrote another.
"Heard on the radio earlier about the marks and Spencer’s Percy Pig advent calendar..... Apparently the treat is a chocolate pig.... Why is it not an ACTUAL Percy Pig #Disapponting ," slammed somebody else.
"FURIOUS!! I bought this Percy Pig advent calendar for a dear friend who doesn't like chocolate!! DOESN'T LIKE CHOCOLATE! Why would you put chocolate in a Percy Pig product! She's very embarrassed by not eating it and I'm furious," said a FURIOUS shopper.
"But at the same time, why make a ‘Percy Pig’ advent calendar then not actually put Percy Pig’s in it? Whyyyyy?!!" exclaimed another disgruntled shopper.
Percy does, however, have some support, as one person tweeted: "It's the people who have bought [the calendar] and properly kicked off about it, when it clearly says they're chocolate on the front that made me laugh," said one amused shopper.
"It clearly states on the advent calendar '24 festive milk chocolate shapes and a bag of percy pigs for Christmas day'."
"Why are you furious at Marks & Spencer for something you've not read that is as clear as day on the product itself?" questioned somebody else.
No one can agree. It's like Brexit all over again.
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