M&S has got shoppers excited with its latest hot cheese product which is available in stores now.
The retailer shared a photo of a new cheesebake which attracted nearly 15,000 likes and more than 2,760 comments.
It shared the picture to the Marks and Spencer Instagram account with the caption: "JUST LANDED: Love cheese? Love MELTED cheese? Love WARM, MELTED cheese? You'll really love our new dippy egg cheesebake.
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"A blend of Barbers 1833 Cheddar, soft cheese and crème fraîche with a Red Leicester centre that looks like an egg yolk. Pick up this cracking cheesy creation in store now."
Immediately, cheese fans starting commenting on the post with one exclaiming: "SWEET CHEESUS!"
One shopper said: "Life's complete," while a second added: "A cheesy revelation."
A third wrote: "Wow two faves in one, dippy egg but cheese," and another commented: "OMG dippy cheese."
A fourth person said: "Oh my! Next time I go to Marks' food I am looking out for this bad boy."
Finally, another fan replied: "Cheese heaven."
Earlier this week, M&S shoppers were excited over an Easter edition of the store's much-loved Colin the Caterpillar cake online.
All M&S Food halls are open as usual during lockdown, including in larger stores that also sell clothing and homeware and people are allowed to go shopping when needing to buy essential items including food and medicine.