M&S has always been a go-to place for lingerie and now it's launched its new range made up of neutrals and people are loving it and the ad behind it.
Nothing Neutral About It focuses on choice for neutrals/nude underwear after Marks and Spencer labelled their previous products as “inconsistent and inadequate for all ethnicities”.
It comes after M&S shoppers said they 'need' £7.50 top worn by This Morning's Holly Willoughby. Read more about that here.
This more inclusive move has been widely praised on social media with ex-Corrie star Catherine Tyldesley commenting: “Beautiful shot x” on one of the Instagram posts for the campaign.
Other famous figures have also commented such as model, Brenda Mato, saying: “This is so beautiful” followed by four heart eye emojis.
Within the wide range, you can pick bras sized from AA to H and knickers sized six to 24 as well as body smoothing Flexifit crop tops and smoothing shorts.
All items are available online and selected items are in some stores.
Customers are also loving the range that features models of all body sizes, with stretch marks and cellulite.
Comments on their post with more than 11,500 likes include: “Lovely to see a dark-skinned model with a tummy like mine.”
Another said: “Yes!! This is what I want my daughter to see!” followed by heart, hands and fire emojis.
And “Yes please to this sort of advert! Well done, M&S”
Laura Charles, Director of M&S Lingerie said: “The global conversations around race and equality over the last 12 months spurred us to go faster in creating a better, more inclusive range.”
