Marks and Spencer shoppers were divided over a dress spotted on Holly Willoughby.
The high-street giant regularly works with the popular This Morning presenter, who is often seen modelling M&S clothing.
Holly, 40, is well known for her love of fashion and keeps her 7.1million Instagram followers updated on her favourite fashion finds and outfits.
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But when Marks and Spencer shared a photo of Holly sporting a pale blue floral midi dress, which costs £39.50, to its 1.7million Instagram followers, shoppers were left divided.
M&S captioned the image: "Saturday shopping trips in our new boho-chic summer dress."
The photo gained more than 4,400 likes in the first two hours it was uploaded to the popular social media platform.
Shoppers shared their thoughts in the comments section.
Carly said: "Genuine question, but why does it look fitted on Holly but like a sack on the model in the product page?"
Michelle said: "It does look a completely different dress on Holly to the one you are selling."
Julie said: "Doesn't look the same on the model."
Other shoppers were quick to heap praise on the dress.
Jane said: "Beautiful."
Another shopper commented: "Lovely."
Tanya said: "very pretty."
Beverley said: "Lovely dress!"
Another shopper added: "So this dress looks awful on the M&S advert but great on Holly! She’s made me want to buy it!"
