As Valentine's Day approaches, supermarkets like Asda, Tesco, Aldi, Lidl, Morrisons and Sainsbury's are all stocking up with treats for our loved ones.
But it's M&S that seems to have really caught the attention of shoppers, thanks to its naughtily named £1.50 treat.
For the day of love, Marks & Spencer has released a seasonal version of its classic Yumnut treat - and of course, they've aptly named it a Lovenut.
Did we really expect any less from M&S?
According to the Mirror, the 'Love Nut Yumnut' is a delicious hybrid of the yum yum and doughnut, smothered with smooth white chocolate icing and topped with pink icing stripes. It will set you back £1.50 at M&S in-store bakeries.
Each is also decorated with freeze-dried raspberries and chocolate hearts for an extra Valentine's Day twist. We can't think of a better way to spread the romance on February 14.
M&S shared news of its Lovenut on Facebook, and it quickly caught the attention of shoppers.
Posting on its page, the retailer wrote: "Feel the LOVE NUTS this Valentine’s!. Our new love nut Yumnut™ lands in store TODAY – a heavenly hybrid of a yum yum and a doughnut, decorated with freeze-dried raspberries and chocolate hearts. Tag someone you’d love to share one with!"
Responding to the post, one person joked: "I would prefer this to a love sausage!"
"I love your adverts these days. Last year it was a love sausage. An aubergine for Easter. Brilliant PR. You gotta have a sense of humour especially in these trying times. Well done M&S," said somebody else.
A third shopper wrote: "They look delicious but the name is so wrong!"
"Fancy a little taste of love nuts?!" joked somebody else.
M&S Love Nut Yumnuts are on sale in stores now, and cost £1.50 each.
