M&S reveals first Per Una campaign in five years

Marks and Spencer has launched its first major Per Una campaign in over five years.

Regular M&S shoppers will probably be familiar with - or at the very least, have seen the Per Una sub-brand in stores.

The signature florals, cable knits and cord separates are regular style hits with the more mature customer and those who prefer a more laid back, country casual vibe.

The new campaign has been designed to re-introduce M&S customers to the “ all new Per Una ” following a significant refresh of the brand.

The marketing investment for Per Una’s new winter range includes billboards, print ads, influencer marketing and social media. There’s also a new logo and labels on all of its products.

M&S will now offer customers two distinctive own-brand fashion labels – Autograph and Per Una – through dedicated sections in M&S stores and online at marksandspencer.com .

  Browse the new Per Una range here

In the past, M&S hasn’t shouted about the fact all its prints are designed in-house, but pattern is front and centre in the new collection (Marks and Spencer)

Here are our top picks from the new collection

Wool Cocoon Coat, £129

This overcoat style has a laid-back shape that's enhanced by notched lapels and a single button fastening. (Marks and Spencer)

Cable Knit Roll Neck Relaxed Fit Jumper, £39.50

For a classic, cosy piece of knitwear to see you through the colder months, opt for this Per Una roll neck jumper (Marks and Spencer)

Floral Print Shirt Midi Dress, £55

Floral, finely detailed and feminine, this midi shirt dress is an effortlessly stylish piece (Marks and Spencer)

Velvet Belted Blazer, £89

 

The relaxed style of this blazer provides a touch of extra room for all-day comfort. Made from super soft velvet and finished with a smart belt (Marks and Spencer)

Ribbed Button Shoulder Jumper, £25

This essential jumper will be your go-to piece when you're opting for a casual look. Cosy ribbed style with button detailing on both shoulders (Marks and Spencer)

 

Browse the new Per Una range here