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Wales Online
Wales Online
National
Stacey Dutton

M&S kidswear launch an exclusive Frozen 2 Christmas collaboration

This is just the kind of collaboration you want to see at Christmas!

Marks and Spencer have now launched a festive collection which will feature our favourite Frozen characters throughout.

And that's not all!

As part of the collaboration, M&S will be joining Disney in supporting the inspirational UK charity Together for Short Lives.

Together for Short Lives’ work is all about making sure the 49,000 seriously ill children and their families across the UK can make the most of every moment they have together, whether that’s for years, months or only hours.

M&S are bringing just a little joy to these people's lives with the release of 72 products including fancy dress costumes, pyjamas, advent calendars and soft toys.

Also, from November, 54 of the biggest shops will also include selfie stations for the young and young at heart who want a special festive picture with Elsa or Anna this Christmas.

With the huge success of the first Frozen movie released in November 2013, the retail giant is giving shoppers the opportunity to fall back in love with the characters with the huge haul of new merchandise which launch in the kidswear sections of all M&S stores across the UK and online this Friday.

One of the ways the charity does this is by raising funds for all 54 children’s hospices across the UK through corporate partnerships, so they can continue to support families facing the unimaginable.

This Christmas, M&S will show its support for their amazing work by selling an exclusive tote bag that will be released in October.

M&S Food will also be sponsoring a special Together for Short Lives &  Frozen 2  ball where the team will be working with Disney on a couple of special events to bring families caring for seriously ill children together and create lasting memories this Christmas.

Andy Fletcher, CEO for Together for Short Lives said,  “At its heart,  Frozen 2  is a film all about family being together so as a charity who helps families be together, we’re excited to be teaming up with the film and one of Britain’s best loved family retailers.

"The collaboration will help us support seriously ill children and families to get the care they need and spread a little joy this Christmas with funds raised helping to support the 54 children’s hospices we work with across the UK.”

The collaboration runs through to Christmas here.

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