M&S is taking part in the launch of a new incentive programme to reward shoppers when they donate pre-loved clothes
From this week, customers with a Sparks card can claim a free bag of M&S's famous Percy Pigs in store if they choose to donate their pre-loved clothes to its Shwopping partnership with Oxfam.
To claim the bag of delicious treats, all customers have to do is simply head into the store and donate at one of the "shwopping points".
shoppers then scan the QR code and the treat will be automatically added to their Sparks loyalty scheme account via the M&S app.
The new reward is part of M&S resetting their Plan A sustainability programme which was launched back in 2007 which is helping making it easier for customers to enjoy lower carbon lives.
M&S announced last year that it would reset their Plan A programme, and they have now confirmed that the plan will focus on becoming a net zero Scope 3 business across its entire supply chain and products by 2040.
The retailer launched their partnership with Oxfam back in 2008, and since then more than 35 million items of clothing have been donated by customers, worth an estimated £23 million for Oxfam’s vital work across the world.
The Pre-loved clothing is either resold, reused or recycled with absolutely nothing going to waste
They are not the only brand to partner with Oxfam to encourage second hand shopping, as Superdry have also recently partnered with them to provide "give back" boxes to encourage customers to give their pre-loved clothes a new lease of life.
With sustainability become a key focus for retailers and shoppers, it is no surprise that a recent M&S Family Matters report has shown climate change concerns continue to grow amongst UK families with 64% of the 5,000 respondents naming it as a top concern, up 3% compared to just three months ago.
David Bates, Regional Manager at M&S, said:“We’re proud to have been working with Oxfam for 13 years now to offer Shwopping to our customers.
"We know that customers care a lot about tackling climate change, so I’m really excited to be offering these new Shwopping rewards in our stores, making it easier and more rewarding for customers to enjoy low carbon lives.”
“Claiming your treat is really simple – just bring your pre-loved clothes with you on your next visit. Drop off your clothes and scan the QR code at our in-store “Shwopping Point” and a free treat will automatically be added to your Sparks account via the M&S app.”
Full List of M&S Scottish stores taking part
Craigleith
Dunfermline
Edinburgh
Gyle
Hamilton
Kinnaird of Edinburgh
Livingstone
Aberdeen
Dundee
Inverness
Perth
Stirling
Union Square Aberdeen
Argyle Street Glasgow
Ayr
Braehead
East Kilbride
Glasgow Fort
Kilmarnock
Pollok Glasgow
Port Glasgow
Sauchiehall Street Glasgow
Dumfries
By donating at one of these points and claiming a free bag of Percy Pigs, shoppers will help M&S with their Plan A programme to help limit global warming.
You can read more about M&S plan and ambitious goals here.
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