Popular high-street retailer M&S has left shoppers speechless with the name of an innocent looking heart cushion.
Marks and Spencer shoppers took to Twitter to express their disbelief after seeing an advert for the fluffy pink item.
M&S isn't a stranger to having naughtily named items (see the Valentine's Day Love Nut donuts for example), but this one might just take the biscuit.
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On its website, M&S is selling £15 'Love Muff' cushions.
No, you didn't just read that wrong and need a trip to Specsavers. It's really called that.
The cushions are actually muffs, because you can put your hands inside, but we have a sneaking suspicion that M&S knew what they were doing when they came up with that name.
The product description reads: "Introducing The Love Muff Cushion, the ultimate heart-warming gift. This fluffy, medium-size scatter cushion has a sumptuously soft faux-fur cover to snuggle into, with two cosy pockets to rest your hands in!".
People on Twitter are living for the massive muff.
@dparke tweeted: "Sharing without comment... Introducing M&S's new 'Love Muff' cushion."
@Athena_Luca said: "The love muff cushion- hmmmmmm strange name - not just any cushion- this is an M&S love muff cushion."
@lmclea2 wrote: "Why do M&S want me to have a love muff?!"
@ClaireEliott2 said: "M&S and Love Muff is something that should never be out in public."
@huntaround joked: "Not sure what to say about your "Love Muff" cushion @marksandspencer?"
Meanwhile, on Facebook, the discussion continued.
Cheryl Jones said: "I have no words."
Kaye Sands Clark said: "I saw this in a store the other day and picked it up to show my husband. Then I realised it wasn’t just a cushion, got excited, popped my hands in and announced to anyone within earshot … ‘look, it’s a muff!"
If you too want to get in on the muff action, you can buy one for £15 on the M&S website now.
