High street giant M&S has been known for two icons in particular over the years - Colin the Caterpillar and Percy Pig.
The Marks and Spencer characters have been hugely popular with shoppers, and have become household names in their own right.
But the latest Percy Pig product - biscuits - have divided shoppers.
The product was pointed out on the NewFoodsUK Facebook page, where a post read: "NEW Percy Pig Jam Cream Sandwich Biscuits from M&S! Just when you think M&S have created all the Percy Pig products you could think of, they then launch another!
"These are delicious! We are huge fans of Percy Pig and were super excited to try these! One of our newest favourite biscuits, these are full of fruity flavour which works perfectly with the cream filling! £1 per pack at M&S!"
However, it wasn't long before jabs started rolling in from shoppers comparing the biscuits to other familiar items.
"Pretty sure family circle biscuits already have the Happy face jam creams," said one person.
"Burton's just called. They want their Jammy Dodgers back..." joked another.
A third person wrote: "like Percy Pig Jamie Dodgers!!"
"Sorry but these look minging," blasted another critic.
"LETS GO AND GET SOME," said one excited shopper.
Another wrote: "Oh my god my favourite biscuits combined with my favourite sweets!!!!!!!! I need some."
"I think a trip to M&S is due soon," suggested another excited M&S shopper.
The Percy Pig biscuits are available to buy in M&S stores now, and cost £1 per pack.
