M&S is bringing back its festive hot cheese and pastry sensation - the Brie En Croute - with more than 80,000 already been pre-ordered from the store's Christmas range.
The food item broke the internet last year when a Boomerang of it was posted on the @marksandspencer Instagram account last November.
Almost 100,000 people have watched the Boomerang, with hundreds of customers expressing their excitement and thousands running into stores last year to pick up the gloriously gooey brie with stocks sold out within days.
The Brie En Croute, which costs £14 and serves six, features brie encased in handcrafted all-butter puff pastry and studded with rosemary and garlic.
The cheese dish is now back in store with thousands already pre-ordered on M&S' Christmas Food To Order site for pick up.
Last year, customers took to Instagram to praise the mouthwatering product but said they wouldn't be sharing it.
One said: "It says serves 6 though.....that's a guideline right?!" while another added: "Is it wrong that I might buy that to devour on my own?!?!"
Another person said: "Don't think it would serve six though. Just me," and one Instagram user said: "This will serve one!"
Finally, one comment read: "Serves 6? You're having a laugh? It's just about serve me!"
This year, the retailer has also added a couple more additions to its hot cheese range.
The Tear & Share Cheese Puff Pastry with Molten Camembert (£12) is an irresistible whole Paysan Breton Camembert surrounded by hand-twisted all-butter puff pastry with mature Cheddar and Regato cheese.
There is also a new must-have fondue on offer. The Molten Mountain Cheesebake (£7) is made with Gruyere, Comte and Emmental, then topped with roasted onions, lardons and raclette cheese.
