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Chronicle Live
Chronicle Live
Nicole Goodwin

Luxury brand Rituals to open Newcastle store in Eldon Square

A luxury brand selling beauty, skincare, gifts and homewear is preparing to open in Newcastle city centre next week - and customers will have the chance to bag some free treats.

Rituals was founded in 2000 in Amsterdam and specialises in body care, home fragrances and natural skin care. The brand has 1,000 stores around the world and 3,000 shop-in-shops.

And now Rituals is preparing to open a store on Douglas Way in Eldon Square, next to LUSH and Clinton Cards. The store will open its doors on Thursday, June 22, and will be celebrating its grand opening on Saturday, June 24.

Read more: Kurt Geiger closes in Eldon Square and OFFICE returns to Newcastle city centre

The first 50 customers to purchase from the store on Saturday will receive a luxury goody bag and throughout the day a range of complimentary branded treats will be available for shoppers to enjoy, as well as personalised calligraphy.

Customers who spend £40 or more instore will receive a mini classic diffuser of their choice. And there will also be a range of special offers, including Rituals' best-selling shower foams, worth £9.50, available for £7.

Penny Grivea, Managing Director for UK & Ireland at Rituals, said: "We are so excited to be opening this stand-alone store at Eldon Square, Newcastle expanding the Rituals interactive experience in the UK. Living during these ever-changing, fast-paced times, we understand more than ever the need for creating moments of joy and feeling balanced during our everyday life.

"The new Rituals store will help customers to achieve a sense of wellbeing by finding the perfect products that will help them to balance the body, mind and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK."

Rituals is focused on sustainability, developing 90% natural origin formulas and packaging that's either refillable, recyclable or made of recycled materials.

Cormac Hamilton, General Manager at Eldon Square, Newcastle said: "Rituals is an uplifting and aspirational beauty & home brand, which brings something fresh and new to our line-up. We are excited to welcome Rituals to Eldon Square and have no doubt it will prove to be a popular choice for customers."

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