LUCKNOW: The Uttar Pradesh government will further step up the branding of One District One Product (ODOP) scheme and its products on a large scale.
Minister of micro, small and medium enterprises Sidharth Nath Singh and additional chief secretary Navneet Sehgal met film actor Kangana Ranaut, who is being named brand ambassador of ODOP scheme, in Lucknow on Thursday and discussed the modalities.
Kangana assured to extend all cooperation to the state government in the branding of ODOP scheme, said an official.
Singh said the ODOP scheme was started in Uttar Pradesh with the aim of reviving old traditional industries. “Uniquely identifiable products have been identified in each district,” he said.
“The artisans were given advanced tools, attractive packaging of their products was ensured, and an agreement was signed with e-commerce majors Flipkart and Amazon for their global marketing,” the minister added.
The financial problems of artisans are being solved by connecting them with banks.
ACS Navneet Sehgal said, “As brand ambassador, Kangana Ranaut would take ODOP to new heights and these products would eventually become the choice of people.”
Kangana said Indian traditional products are getting global recognition through the ODOP scheme. She also said that she would gift ODOP products to her family members and friends on Diwali.
