As the LPGA takes steps toward making a bigger splash in the sports betting world, IMG Arena has secured the tour’s official sports betting data and live streaming distribution rights.
Starting in early 2022, the tour’s hole-by-hole, daily stats and limited streaming will be made available to casinos and sportsbooks through initial partners such as bet365, BoyleSports and Tipsport. The LPGA does not have a ShotLink-type system, so fans will not be able to bet on specific shots in real time, as they can on the PGA Tour.
This is a separate initiative from the previously announced KPMG Performance Insights, which includes strokes gained data that is currently sent to players weekly on an Excel file.
“We are delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition,” said Max Wright, SVP Commercial, IMG Arena. “Bringing women’s golf to the Event Centre has long been an ambition of IMG Arena. The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”
IMG Arena works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. IMG Arena’s clients include the ATP, UFC, European Tour, PGA Tour, EuroLeague, MLS and the FA.
