Low-calorie alcohol retailer DrinkWell has revealed expansion plans after securing £1m support from a private investor.
The Manchester-based e-commerce firm aims to grow its team and invest in product development including the launch of two brands - Lean Brew IPA and Traces Wine. It also aims to grow intothe European market.
READ MORE: Medical testing firm DAM Health expands into Australia and New Zealand
Tom Bell, founder of DrinkWell, said: "The lifestyle drinks market is booming with innovation and more importantly, consumer demand, and DrinkWell is the home of both. We’re now seeing phenomenal demand for cleaner, lighter, and healthier alternatives that don't compromise on ABV."
He added: "The shift in consumer demand for lifestyle and healthier options is relentlessly accelerating. We are seeing so much growth in this space and thankfully we have solidified our position as the retailer and now wholesaler of choice for those brands.
"Thanks to the investment we have received, we are also progressing our wholesale proposition directly into the trade - offering a one-stop shop to offer a ‘better for you’ drinks category. Plus, we have several more of our own label products launching over the coming months."
