Phillip Schofield poked fun at a Loose Women audience member today as she tried in vain to keep watching the show.
The This Morning presenter couldn't help but mention the guests TV moment and mimicked her in the process.
The hilarious moment happened as Phil and co-host Holly Willoughby crossed over to the Loose Women studio to find out what was coming up on the show.
And while Christine Lampard, who was heading up Wednesday's panel, was completely unaware of what was going on.
But Phil and Holly were straight on to the point and outed the guest for still trying to watch the show from the studio next door - by nearly falling of her chair to see.
Pointing to the screen, Schofe said while laughing: "Loving it, look."
Christine still didn't quite understand what he was talking about but Holly, addressing the guest, said: "You're on camera. You're on camera."
After realising what had happened Loose Women tweeted: "TFW you really want to know what's happening on today's #LooseWomen.
"Even the @thismorning team want a closer look."
And of course it didn't pass viewers by.
One said: "The woman looking over Christine's right shoulder does realise she's on live TV, right? @clbleakley At least @Schofe noticed," with a laughing face emoji.
"What is that woman behind Christine looking at?! I need answers please," another asked.
We don't blame her for not wanting to miss a second of daytime telly.
This Morning airs weekdays from 10am on ITV followed by Loose Women at 12.30pm.
