Love Island's fans are losing it over Liam Reardon's adorable nickname for Millie Court.
Despite both being latecomers to the villa, they're quickly becoming the favourite contestants of the seventh series so far.
The pair didn't appear to have all that much in common when they first met, but after their first date, sparks flew.
When Millie first arrived in the villa alongside Lucinda Strafford, the girls got to choose three boys to cook them a slap-up three-course meal to help them make their mind up on who they want to couple up with.
Millie chose Aaron Francis to make her starter, Liam for her main course and Hugo Hammond to whip up her dessert, but it was Liam who took her breath away.
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As their relationship blossomed, Liam assured Millie his head wouldn't get turned by any other girl in the villa as he's crazy about her.
During Tuesday night's episode, the 21-year-old Welsh builder was seen chatting with Aaron and Hugo on the daybeds where he opened up about his past relationships, and how different things are with Millie.
Later in the beach hut, Liam reflected again on how much he liked her, explaining that his head couldn't be turned.
"Things are going well and I'm only thinking about my Millie Moo," he said.
Fans rushed to Twitter to comment on the nickname - and it's safe to say they were obsessed.
One person said: "Just want someone to call me 'my Millie Moo' the way Liam does."
Another wrote: "'My Millie Moo' I LOVE LIAM."
"Liam calling Millie 'my Millie Moo' is a whole different level of cute to me. Love it," wrote a third.
While a few others were quick to notice that Jake copied Liam after he called Liberty his 'Libby Loo' during the recoupling - and they weren't happy.
"Jake saying Libby loo as if it has anything on Liam saying Millie mo."
"Not jake copying Liam saying Millie Moo by saying Libby Lou…… embarrassing."
The pair faced their first test when AJ Bunker arrived, but she went on to persure Hugo instead, only to get pied and dumped from the villa.
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