Jordan Hames has settled in to the villa as a steady hand on Series 5 of Love Island so far.
But it turns out Dublin fans may recognise the Manchester model a little more than they may realise, if they've been shopping for some GAA merch recently.
The 24-year-old is represented by Nemesis Models, who have worked with major sports retailers JD and Lifestyle Sports in the past.
And it turns out the Islander has been hiding in plain sight this whole time to the Irish audience, modelling Dublin GAA gear on JD's website.
As well as being the model that convinced you to get that polo shirt for your dad a couple of months ago, Jordan has also appeared in ads for the Irish Lifestyle brand, including one launched just weeks before he entered the villa.
The Facebook page Humans of the GAA brought it to the world's attention , hilariously suggesting Jordan was off to win the Delaney Cup in the middle of his villa experience.
And with Jordan's hard grafting ability on show every night as he gets to know pharmacist Anna Vakili, who knows - he could dig up some family heritage and make a decent wing-back yet.
