Manchester-based fashion brand I Saw It First has become the official fashion partner for ITV2’s hit show, Love Island.
The company has signed an exclusive fashion partnership, brokered by Media Agency Group, with the show, which is set to hit TV screens on 3 June.
Female contestants on Love Island will wear the latest looks from I Saw It First’s summer collection - as part of the fashion placement partnership, which was won after a competitive brand pitch.
The fast-fashion house will style the islanders for key events and will have a presence on the show’s click-to-buy app - giving viewers an easy way to find and shop the outfits seen on screen.
Leanne Holmes, buying director at I Saw It first said: “We’re absolutely thrilled to be partnering with Love Island this year.
“The Love Island brand really resonates with our customer, so we can’t wait to see where this partnership takes the brand. The isawitfirst.com girl’s style aligns perfectly with that of Love Island.”
John Kehoe, CEO of Media Agency Group said: “Isawitfirst.com continually leads the way with the hottest trends in fashion and pop culture and we had the upmost confidence they’d be a perfect brand fit for Love Island’s fashion partnership.
“TV has a valuable place in the whole marketing mix and Love Island has clearly demonstrated how young audiences are using the medium to consume relevant content and subsequently make relevant fashion buying choices.”
