Love Island's Gemma Owen started prepping for the series of love earlier this year - as she launched her very own swimwear brand.
The 19-year-old dressage rider and daughter of footballer Michael Owen is currently a contestant on this year's dating show.
Gemma - who hails from Chester - seems to have come up with a tactical new business move as she began posting about OG Swimwear back in January.
The teenager has been promoting her brand ever since - even including the name in her bio for all new followers to see.
In the run-up to her Love Island stint, it appears Gemma cleared out her Instagram.
She currently has 57 posts on her page, with the oldest dating back to 2018.
Gemma most likely saw the success of Molly-Mae Hague after she left the show and has followed the influencer's savvy business move.
It comes as her famous family are working hard to try and save her career following the backlash she has received since entering the villa on Monday.
The brunette bombshell has already been blasted by former Love Island stars Marcel Somerville, Amber Gill, and Chloe Burrows, and she has been labelled as 'nasty' and 'rude' by unimpressed Love Island viewers.
ITV2 viewers have been particularly riled up by Gemma's attitude towards Liam, who she was initially paired with, before moving on to Italian Stallion, Davide.
Gemma's family have now signed her up to the specialist PR agency which looks after former finalist Maura Higgins, 31, to boost her image.
After just four days in the villa, Off Limits Entertainment is now on board to look after Gemma's image once she departs the show.
The agency already advises some of Love Island's most successful stars including Maura, Shaughna Phillips, 28, Chris Hughes, 29, and Georgia Steel, 24.
It also looks after former boxers Amir Khan, 35, and Carl Froch, 44, and X Factor and I'm a Celebrity contestant Jake Quickenden, 33.
On Wednesday, Liam Llewelyn's dad hit out at Gemma and her 'bad attitude' towards his son.
Former Wales International Rugby Union player David Llewelyn jokingly revealed what he would say to footballer Michael after fans claimed his daughter Gemma was 'rude' to Liam after they were coupled up on the show.
On Heart South Wales, Liam's dad joked he would tell fellow sportsman Michael: "He's a footballer, I'm a rugby player, I hope he doesn't fall over when I shake his hand."
David went on to praise his son for being such a gentleman on the show.
He continued: "It's just a privilege to see him on there. He's such a charming young man.
"He's just a gem. He's such a kind-hearted soul. He'd light up any room in the world.
"Whether he wins or not he's a true gentleman and he's coming across lovely, he's a top young man."
