Love Island fans have slammed the social media account run by fashion retailer Boohoo as the online store joined viewers in tweeting about Catherine’s treatment of Scott in Friday night's episode.
Catherine recoupled with bombshell Elom after meeting him in Casa Amor and had some brutal words for ex Scott when she returned to the villa.
During last night’s episode a lonely Scott pulled Catherine for a chat and admitted he “missed her”.
But Catherine seemed to shut down any chance of a reunion by saying: “Once I say I’m done, I’m done. No matter how I feel about you.”
As the episode aired, fashion brand Boohoo - who often make wealthy influencers out of the Love Island cast - tweeted: “Catherine byeeee.”
The put down didn’t go down too well with fans of the ITV2 dating show who blasted the company’s treatment of Catherine.
One wrote: “This is absolutely unacceptable behaviour from a global retailer. Many have done worse on #LoveIsland and this personal attack & negativity was nowhere to be seen. This is a distasteful attempt at marketing and upping your Twitter numbers. Get Catherine’s name out of your mouth.”
Another said: “Soooo unprofessional. Haven’t seen any comments on Zach, Tyrique and Sammy. DELETE THIS!!!”
“Weird from the Boohoo admin, ur not logged into ur personal account u know,” a third commented.
While a fifth chimed in: “They have time to tweet but still ain’t processed my returns.”
The Mirror has reached out to Boohoo for further comment on this story.
Catherine sparked chaos when she walked back into the main villa with bombshell Elom – as Scott stood alone waiting for her.
After a catty exchange at the firepit, things got heated when Scott and Catherine chatted later that night.
Explaining her reasons for choosing another man, Catherine told Scott: "First of all, I want to say I didn't appreciate the way you tried to spin that. You haven't even heard me…you don’t know what I’ve based my decisions off…at the end of the day, I met Elom and Elom is great. It’s given me more time to figure this out."
"Catherine, out of the girls that came in you were my number one," he responds, but she asks: "Do you think for a second you weren’t my number one?”
The former lovers clashed as Scott mentioned previously confronting the other Islanders for doubting his feelings for her, saying: "Well, clearly not…four days ago I sat everyone round the fire pit."
As Catherine fumed: “You didn’t do that for me!” she was told to calm down by fellow islander Whitney.
It’s not the first fiery recoupling in the villa, after Ella left Tyrique standing alone when she walked back in with bombshell Ouzy.
The pair have since patched things up and it seems things are back on for Ella and Ty, while Sammy has made Jess his number one after recoupling with Amber.
But Sunday’s Move Night episode is set to be the most brutal yet, with some couples being left in tears over an X-rated scene set to rock the villa.
*Love Island airs Sunday to Friday at 9pm on ITV2 and ITVX
Follow Mirror Celebs on Snapchat , Instagram , Twitter and Facebook
Do you have a story to sell? Get in touch with us at webcelebs@trinitymirror.com or call us direct 0207 29 33033
