Love Island fans are convinced Hugo Hammond is only in the villa for a "free holiday" after he friendzoned AJ Bunker.
During Tuesday's instalment of the hit ITV dating show, the 24-year-old P.E teacher, who had been coupled up with the newcomer, admitted that he wasn't "100 per cent there" as he encouraged her to get to know Danny Bibby.
Speaking to AJ, Hugo said: "At the beginning, there was something I couldn't quite put my finger on, and I thought the more we got to know each other, the more time we spent together, I might be able to kind of figure out what it was.
"But, at the minute I just see that you and I are better off as friends on that front."
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AJ was left surprised as the sporty hunk made his points and friend zoned her.
He continued: "I genuinely think you and Danny could have something great, you bounce off each other.
"It would be rude of me and wrong of me to just kind of float through this and just do you and I and take it slow, when I'm not 100 per cent into it.
"I don't want to string you along because you deserve so much better than that.
"Being honest now is going to be the best for both of us."
Later in the Beach Hut AJ admitted that she was "shocked" by Hugo's confession, and was slightly disappointed that he told her to get to know Danny.
Fans took to Twitter to comment on his decision, with many left wondering "What is Hugo doing on Love Island?"
One person said: " I feel bad for AJ because it’s like Hugo hates her lol. See the way he pushed her away and even recommended someone else to her. Nah he is something else."
Another person said: "Omg Hugo is giving up AJ to Danny. What is wrong with this man? He couldn’t do it with Sharon, now AJ. Who the hell is he waiting for?"
"Damn Hugo is friendzoning everyone," commented a third.
While a fourth put: "I'm glad Hugo ended it with AJ bc we could all see there was nothing there."
But someone else even wondered whether he was just in the villa for a "free holiday", as they wrote: "Hugo’s going to be hiding in the toilets from AJ when all he wanted was a free holiday #LoveIsland."
While AJ appeared shocked by Hugo's decision, it didn't take long for her to cosy up to Danny as they were seen kissing later in the episode.
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