A former fan of Love Island held a protest against the show in her underwear on Tower Bridge to help those left feeling insecure by the programme.
Blogger Kate Nolan never used to miss an episode but now says it sends out the wrong message and impacts on viewers' mental health.
She wanted to show the world that bellies and cellulite are 'beautiful' - and it's not just about the beach bodies we see in ITV2 every summer.
She turned heads of commuters as she posed in lilac-coloured bra and knickers along with her crutches on the London landmark.
The 28-year-old, from Luton, Bedfordshire, urged her followers to remember that they 'do not need to be toned, tanned and plumped in the right places' while declaring 'fat people are sexy'.
She felt compelled to take the stance as she believed the show is putting out an image of what many people aspire to but is 'not obtainable for 99 per cent of the population'.
Having been a Love Island 'addict' herself, Kate now refuses to watch the show as she believes it is not good for people's mental health as she brands it a 'self-esteem minefield'.
Mirror Online have contracted ITV for comment.
The blogger hopes the photos of herself turning heads in her underwear will inspire people to think that if she can pose on the internet like that, they can 'look in the mirror' at their own bodies and feel more confident.
Kate had enjoyed earlier series of ITV's juggernaut show but has found that watching it can often negatively impact her mental health - something she has noticed in other people too.
Kate said: "For the normal folks sitting watching at home, who have fat and wobbly bits, not tanned or toned, it's important to put that perspective out there.
"I think a lot of people were hoping that this year, Love Island would diversify a little bit. But they didn't, and a lot of people I converse with were under the impression things might have been a little bit different.
"The people that go on Love Island - don't get me wrong - they're absolutely stunning, and I'm sure they're lovely people.
"But ITV are putting out this image of what they want people to aspire to. For 99 per cent of the population, it's not obtainable.
"And that's going to have a negative effect on a whole generation of young people who've grown up watching the show.
"The increase in cosmetic procedures, weight loss teas and all that rubbish is evidence of the culture that's coming out of Love Island and all the classic influencer type stuff.
"All these beautiful people on beaches do look amazing but it's setting up an ideal that's not reachable for the majority of people."
The 28-year-old, who has Ehlers-Danlos syndrome, does acknowledge that it may be difficult for ITV to incorporate people with disabilities and different body types into Love Island.
Kate, who runs the blog Kate's Happiness Journey where she encourages her followers to practice self-acceptance with their bodies, said: "I do see the quandary that ITV must be in. The public are already awful to these contestants who are beautiful, tanned and perfect.
"People who are seen as less than perfect are going to get even more harassment.
"But I do think there would be a massive positive response just seeing people in the show, who people could relate to.
"I was definitely a regular viewer of the show when I was younger. I loved the drama. But I stopped watching when I went through a period of really bad mental health.
"The show can create a self-esteem minefield, where people feel like they're not enough if they don't look like the people on the show."
