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The Guardian - UK
The Guardian - UK
Business
Steve Busfield

Lost in translation

Channel 4 seems very proud of its Lost scheduling strategy – apparently showing each episode twice on E4, E4+1 and the main channel and spreading the audience around is far better than just getting one great big viewing figure on Channel 4 itself. Or something. But it's playing havoc with watercooler TV conversations in Monkey towers - and we know how much our readers love Lost too. Organ Grinder is watching on E4, Monkey on Channel 4, some on the Sunday repeat - and then there are the Sky Plusers who can watch it whatever time they want.

Quite often you can watch an episode but not get to talk about it until a week later, by which time you've already watched another episode and moved on. And there is a similar problem with looking at some of the websites.

Obviously we are aware that the world is changing and that TV on demand is the new thing - the TV scheduler is dead, long live the digital era. But do TV companies need to speed up this audience fragmentation?

Surely Lost is losing out because of this absence of community viewing. As viewers, we at Monkey Towers are feeling quite sad about it.

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