Viewers watching Lorraine were left stunned on Monday when a guest presenter swore live on air.
Ross King, who was hosting his usual showbiz segment, said the words 'utter b*****ks' when he ranted about Madonna on the ITV chat show.
Speaking to host Lorraine Kelly, he was discussing how Madonna had justified being hours late for a gig because "a queen is never late".
It's been revealed that a fan is suing the singer for being so late, which prompted a fuming Ross to say "utter, utter b*****ks".
Lorraine failed to apologise, simply saying: "Oh yes it's terrible isn't it?"
The comment left fans shocked, with many taking to Twitter to ask if others had noticed it.
One tweeted: "Did he just say 'utter utter b******s?'"
"Did he just say utter b******s live on TV" another posted.
A third asked again: "Did he just say 'utter utter b******s?'"
Ross suffered an embarrassing moment back in May when a very rude advert appeared in the background of his showbiz report.
A huge lorry advert for prostitutes drove behind him while he presented from Las Vegas.
The rude billboard featured three naked women and read: "Girls to your room" and a number beneath.
And viewers were in tears of laughter over the incredibly awkward moment.
One tweeted: "That truck that drove behind Ross was well timed #Lorraine."
