Lorraine's Ross King left viewers stunned today after a massive advert for prostitutes was seen driving behind him while he was reporting live on air.
Ross, 57, appeared oblivious as he spoke in Las Vegas about how the British acts did at the Billboard Awards.
The rude billboard featured thee naked women and read: "Girls to your room" and a number beneath.
And viewers were in tears of laughter over the incredibly awkward moment.
Emma Bunton says Spice Girls 'love the drama' of Mel B and Geri 'lesbian fling' furore
One tweeted: "That mobile billboard behind Ross King on #Lorraine."
While another commented: "That truck that drove behind Ross was well timed #Lorraine."
A third remarked: "Bit early for that #Lorraine @lorraine."
The Billboard Awards were held in Las Vegas last night, and stars from the world of showbiz flocked to the MGM Grand Garden Arena.
After walking the red carpet in her frilly frock, Taylor Swift took to the stage to open the show with the debut performance of her new song ME!.
Fellow singer Halsey also looked less than perfect after stepping out in a bizarre blue dress with see-through panels and lace in a shiny fabric.
*Lorraine airs weekdays at 8.30am on ITV
