Lorraine Kelly shocked viewers after admitting that she is "very happy" to wear the same pair of pants for "days on end".
The daytime presenter made the announcement when speaking on Good Morning Britain to hosts Susanna Reid and Ben Shepard.
The three were discussing Elle Seline - a Ms Great Britain finalist who does not wear make-up in an effort to persuade others into not being so looks-obsessed.
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In response to the news, Lorraine revealed that her own make-up is "nothing to do with" her, as reported by the Daily Record.
She continued: "My idea of bliss, joy and happiness is not having to wear make-up and normally being a bit grubby."
"That's why I like to go on safari holidays. You can just wear the same pants for days on end and I'm very happy with that."