Lorraine Kelly took to Twitter to rage at "selfish, lazy" litterbugs in a sweary tirade.
The daytime presenter posted on the social media platform after reading an article about a seal found in Scotland with a drinks can lodged in its jaw.
The animal had previously been spotted in at a shipyard in Northern Ireland, after which concerns were raised that the piece of litter could cause it to drown.
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Attempts were made to find and rescue the seal, before it was found in the River Clyde and the can was safely removed.
As reported by the Daily Record, Kelly has since taken to Twitter to voice her anger at those who leave litter such as the drink can lying around instead of properly disposing of it.
She tweeted: “Take your c**p home with you - you selfish lazy f*****s."
"Honestly it’s disgusting the way some humans treat our planet," one Twitter user agreed.
"The rubbish bins are never far away, and if you’re out for a day, take a sack with you.
"It’s not rocket science! Selfish, lazy and careless attitudes do so much damage," the reply continued.
"Littering should be punished with an on the spot £1,000 fine.
"Might make people think twice," another user added in agreement.
It is not the first time Kelly has voiced her opinion about those who drop their litter.
In June, she swore on television while venting her frustration at sun seekers who littered parks and beaches following a heatwave.
"This is something that is driving me crazy, and I think it’s really irresponsible and really, really bad and it’s really annoying me,” she said to resident doctor Hilary Jones during an appearance on her breakfast show.
“This morning on Twitter [someone] was going for a walk this morning in The Meadows in Edinburgh and the amount of c*** that has been left behind is terrible.
“There was litter everywhere - it’s absolutely ridiculous and it will be exactly the same - [today]," she continued.
The pair then blasted litterbugs for making other people clean up after them as the rubbish was collected by local volunteers.
“Can you just manage to actually take all your rubbish away with you - put it in a bag!” Kelly fumed.
“Well done, very well said. Hear hear!” Dr Hilary commented.
Before that, in March, the 61-year-old presenter aired similar views when she saw the mess left in a park after large crowds gathered.
"FFS - and I can’t stress this enough - take your c**p home with you!!"
