Scots telly host Lorraine Kelly has been named the nation’s favourite female TV presenter, based on Tweets about popular hosts posted over the last year.
The research was conducted as part of the Self-Made Celebs study , and showed that Lorraine has seen the highest influx of positive Tweets from fans of her show over the twelve months, compared to other popular female hosts analysed in the study.
The Twitter sentiment analysis was conducted on Tweets mentioning any popular female TV host over the last year, and involved assigning a positivity and negativity score to each.
Lorraine saw the biggest influx of support on Twitter in the last year - with fans praising her for her outspoken hosting skills and feel-good retweets of dog photos and positive articles.
Interestingly, the analysis suggests that Strictly Come Dancing hosts Tess Daly and Claudia Winkleman might want to work harder to bolster fan support.
The two ladies came at the bottom of the ranking after reporting the least positive Twitter interactions over the last year.
Peter Bennett, Head of Brand Marketing at fair casino PlayOJO explained: "Although it's clear that all the hosts featured in the analysis are hugely supported by fans of their shows online, it is interesting to see how online sentiment varies from person to person.
"It's also encouraging to see that the majority of interactions around the hosts on Twitter are positive - particularly given the volatile nature of online forums."
Top Ten Female TV Presenters, based on Twitter Fan Support
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Lorraine Kelly
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Louise Minchin
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Amanda Holden
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Rachel Riley
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Susanna Reid
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Naga Munchetty
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Fiona Bruce
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Kate Garraway
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Laura Whitmore
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Holly Willoughby
