Lorraine Kelly stunned viewers as she transformed into her drag queen alter-ego during today's episode.
The TV presenter - who celebrated her 60th birthday last month - looked unrecognisable as she unveiled Morning Gloria.
The Scottish mum-of-one sported a Queen Elizabeth I inspired outfit, that was teamed together with a ginger wig, tartan sash and crown.
The incredible makeover was completed by The Family Gorgeous, Channel 4's Drag SOS, as part of the latest issue of LGBTQ magazine Attitude - where she is this month's cover star.
Revealing her drag transformation on the ITV show, the 60-year-old spoke to fashion presenter Mark Heyes about how much fun she had being Morning Gloria.
She told him: "Oh Mark I had the best time!
"You kind of get unleashed - it's almost like you're giving yourself permission to be that person you are inside."
Mark asked then asked her: "So were you different when you were dressed like that?" to which she shot back: "Beyond!"
She added: "Did you see how I was posing? I would never do that... But I was just fierce!
"Maybe that's what happened, it was the drag that unleashed this person."
In the interview featured inside Attitude magazine, she revealed why she wanted to do drag.
“It’s like you’re a supercharged version of yourself,” she said. “You’re still you but you can sort of be someone else, which is great.
“There is a little show-off inside that I keep damping down, and today that show-off is allowed to come out and that’s empowering.
Unsurprisingly, viewers quickly took to Twitter to praise Lorraine after watching her drag transformation.
One viewer tweeted: "Oh wow you look amazing love the attitude."
A second also wrote: "Lorraine looked fabulous, as a drag queen. Lovely to see the wonderful Family Gorgeous doing the makeover. Be great to see more on tv of @CheddarGawjus @its_liquorice @Annaphylactic @TeTeBangSOS & @Hrhlill1 Fantastic people #DragSOS "
Meanwhile, a third put: "Iconic content we didn't know we needed, but really needed."
