Lorraine Kelly left viewers cringing as she joked that playing herself on Mrs Brown's Boys was a "big stretch".
Earlier this week it was revealed that the host had escaped a £1.2m tax bill after claiming she is playing a version of herself on TV.
Lorraine, 59, argued that she's a "theatrical artist", telling the first-tier tribunal that she "acted every day as a version of herself."
This led to Lorraine Kelly mocked for tax claims she's playing 'Lorraine Kelly' for TV and she didn't help matters today on her programme, which may have been filmed before the tax ruling broke, after joking about her acting.
Lorraine Kelly mocked for tax claims she's playing 'Lorraine Kelly' for TV
After airing a clip of Teri Hatcher speaking to Mrs Brown, Lorraine spoke about her own experience on the show.
Asked what it was like, he said: "It was a blast, I laughed my head off. I'm playing myself - big stretch - as a hotel guest.
"We spent the whole afternoon just howling with laughter. it's hilarious. I love them all."
And viewers cringed at the ill-timed comment.
One tweeted: "Did Lorraine Kelly actually just say ‘I’m playing myself... big stretch.’ about her appearance on Mrs Brown’s Boys? Is this a badly judged script or breaking the fourth wall? #Lorraine."
While another commented: "Which self is she playing on Mrs Browns Must be like seeing her own story played out #Lorraine."
A third remarked: "on mrs browns tax dodgers playing her character as #lorraine doesnt exist does she?"
"Lorraine playing herself in Mrs Brown??? Errrrrrrrrrrrrrrrmmmmmmmmmmmmm Confused the s**** outta me that one..!! #GMB #lorraine."
Another wrote: "Ha! #lorraine says she's 'playing herself' in Mrs Brown! IRONY KLAXON!!!!!!!!!!!!!!!!!!!!!!!!!!"
*Lorraine airs weekdays at 8.30am on ITV
